With a business as specific as an Easter egg basket service, you already have identified a need in the market and are fulfilling it. Now, you need to find the best way to promote your service and reel in the highest number of customers possible.
Instagram is one of the best platforms for marketing services which focus on aesthetics, like your Easter egg basket business. So, you should focus on your profile there, and post regularly. However, not just any kind of Instagram posts will work. You need to follow a solid strategy to get the best results. Here are a few tips to get the best out of your Instagram marketing.
Share posters & flyers
Create a bunch of posters and flyers you can print out and also share online. You can create a really nice Easter poster using PosterMyWall, and use it for your Instagram marketing. Whether you want to create a post, or share stories, you can use the graphics you create. In fact, it’s a really good idea to keep a similar tone and color scheme throughout your Instagram feed. This will create a good impression on your visitors and make them more likely to consider you for their Easter egg baskets.
Be consistent with your brand identity
It is important to stay consistent with your brand identity throughout your Instagram marketing. Settle on planned campaigns leading up to Easter, and make sure you have all the posts and captions for these ready. It’s best to build a content calendar well in advance, with the posts and campaigns set to go. This will streamline your promotion efforts, and let you focus on making the baskets when the time comes. This also covers the aesthetic aspect, so do decide on the palettes you will follow. Pastels are always a hit when it comes to Easter, but make sure you don’t use them the same way other companies might be.
Make themed posts
A holiday like Easter obviously means that you have a few themes to follow. Go for Spring colors, themes of renewal and joy, and other themes along those tones for your Easter egg basket page. Don’t pick all of the themes and try to put them in one post. Instead, pick and choose a few and make neat, yet beautiful posts for your marketing campaigns on Instagram. Utilize the feed layout, and follow one theme for a block of posts. This will give your page a very streamlined yet aesthetically pleasing look.
Video marketing is not to be underestimated when it comes to Instagram. The platform’s algorithm is very Reels-forward these days. So, make a few short videos and share them using the Reels tool. These can show the process behind making your Easter egg baskets, little talks by you or any staff, or thematic videos like Easter decor ideas. The key is to keep things engaging and fun, but not without value. Use this opportunity to show the human faces behind your company, as a personal touch will help you connect with your audience more, especially on a very personality-focused platform like Instagram.
Use the Link in Bio tool
You see that little link many Instagram pages have in their bios? Do not ignore that aspect, and populate your Link in Bio page. Add links to your website, other social media pages, e-commerce portal, contact details, and whatever comes to mind. You can even add a few user reviews here. Just make sure you urge your visitors to check your Link in Bio page in your Instagram posts. A good way to do this is to give a few exciting teasers in some posts, and tell your visitors to go to the Link in Bio for more details. However, do give them enough hype to want to click that link.
Make carousel posts
It might be tempting to give each image you worked so hard on a separate space on your Instagram feed. However, you should opt for carousel posts when it comes to images which follow a similar theme. You can even tell a story with carousel posts, with your ordering process, or story behind the company, with a little information in each part of the carousel. You can also highlight some top-selling Easter egg baskets or customer reviews in your carousel posts so that people can see what you have to offer.
Utilize trends & memes
Keep an eye on trends and memes popular on Instagram. Then, incorporate them into your Instagram marketing efforts. These trends can be along the lines of internet challenges or simple meme references. Make sure you don’t use outdated trends for this purpose, as that won’t click well with your audience. So, you need to be on your toes and watch out for these trends and get on board before they fizzle out.
In conclusion, Instagram is a great platform for marketing your Easter egg basket service. You just need to know how to use it in the best way possible.
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