WhatsApp marketing has become a popular tool for many
businesses to communicate with customers, reach new audiences, and increase
sales. Business owners are incorporating tools such as WA Sender, WhatsApp Broadcast, and WhatsApp
Automation to increase efficiency and customer satisfaction. But which are
these features that will give you an edge in the market? Here are 7 WhatsApp
features to kick start your WhatsApp marketing journey.
Business Profile
The WhatsApp Business app has a built-in feature for
businesses to create a profile. This includes your business name, address,
email, website, business description, and contact details. This is the first
step to giving customers an overview of your business and is a great way to
attract potential customers. Ensure that the information you provide is
accurate and up to date so that customers know your business better.
Messaging Tools
WhatsApp comes with various messaging tools to make it
easier for businesses to communicate with customers. When integrated withWhatsApp Chrome extension, you can send the same message to multiple
contacts in one go. WhatsApp broadcast can also help you send a message to over
256 people simultaneously. This makes it easier for businesses to communicate
with customers and efficiently manage customer queries. Besides, you™ll be able
to use features such as labels that help sort conversations and streamline
response times.
Multimedia Catalog
Catalogs are a great way for businesses to showcase products
and services. WhatsApp lets you create multimedia catalogs for customers to
browse through your products or services and purchase them in just a click.
Plus, customers can view details such as price, availability, and delivery
timelines right within the chat window. This makes it easier for customers to
find what they are looking for and make informed buying decisions.
WhatsApp Groups
Creating a WhatsApp community through groups creates an
opportunity to engage with customers and build relationships. Businesses can
create WhatsApp groups for customer feedback, product updates, and
announcements. This helps businesses get real-time customer feedback, which can
be used to understand customer needs better and improve products or services.
Again, your customers can refer new customers to your business simply by
sharing the group link.
Automatic Messages
WhatsApp business offers a unique feature to set auto-reply
messages. Businesses can use these to respond to customer queries promptly or
offer personalized messages, even when they are not active on WhatsApp. Setting
auto-replies like œThank you for reaching out, we will get back to you shortly
or œWelcome to our business! How can we help? helps set customer expectations
and encourages customers to reach out with their queries. This is an excellent
way to provide the best customer service and showcase your business as
customer-oriented.
WhatsApp Stories
Businesses can use this feature to engage with customers and
increase brand visibility. Post attractive images, videos, and text about your
services or products for customers to view. This creates an emotional
connection with customers, encourage them to interact more often, and drive
more sales.
Analytics & Insights
WhatsApp for business offers powerful analytics and insights
to measure the effectiveness of your campaigns. You can track performance
metrics such as the number of views, clicks, and conversions, giving you the
power to make data-driven decisions. This helps businesses understand customer
preferences, create targeted campaigns and optimize their WhatsApp marketing
strategy for better results.
Final Words
There you have it! Amazing WhatsApp features to kick-start
your WhatsApp marketing journey. These features make it easy for businesses to
communicate with customers, create a loyal customer base and improve their
bottom line. So what are you waiting for? Start leveraging WhatsApp for your
business today!
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