To begin with, writing is not literary creativity. The rules for online writers are to give useful information and to show it from a new perspective. If you do not have lots of writing ideas, you can simply develop this skill. Practice is important here. Immediately you may not succeed, but gradually the skills will do the job. Any material can be presented from different angles, unusually and fascinatingly, as writers included in the writing services review AllTopReviews do.
To create a text, you need to learn how to work with information, learn how to present it correctly, and learn to understand unfamiliar topics. We would like to share tips that will simplify the content creation process for you.
1. Structure your article
The structure of an article is what will help the author to write a logical text and in the process not get lost in thought, and will make it easier for the reader to perceive the text. Before you start creating the central part, decide on the purpose of the text, the talking points, and in what order they will go.
To avoid forgetting anything, record everything in the form of a thesis plan, which will spell out the main headings/subheadings and a summary of each meaningful part in 1“2 sentences. There should be a thesis statement for every 1000 characters. Remember to divide the text into paragraphs through which the micro-theme is conveyed. Long enumerations can be highlighted by using lists. The article structure commonly consists of:
- Headline. Should be eye-catching, no more than 60“80 characters - 5“7 words, and contain a key phrase.
- Introduction. Describe what needs the reader the article can satisfy.
- Subheadings. SEO and separation of the meaning blocks for the reader.
- The main part consists of thesis statements and arguments.
- Conclusion. This is a summary, recommendations, and so on.
2. Focus on clarity
Any article should be clear in thought, composition, and language. To reach this, you should conduct research on the chosen topic. It is important to pay particular attention to the following points:
- Achieve clarity before you even write a word. To explain something to others, you must first understand it yourself.
- Be as careful as possible to include each new step in your narrative, each event in the chain of events, and each argument in the proof.
- Don't assume that readers know everything ahead of time and understand everything.
- Make sure that the phrases you write are very clear.
- Avoid fancy writing and abstruse language.
- The final word on clarity is simplicity.
3. Choose a topic
When you choose a topic, remember that one article covers one topic. Another important aspect at this point is that the topic should be interesting, familiar, and relevant to you personally. In any case, it should focus on your target audience, meaning those who need it and will subsequently use your service.
4. Use an active voice
Getting away from the passive voice is not only a way to make the text more readable but also directly increases its effectiveness in terms of sales.
According to statistics, posts with active verbs gather more reposts on social networks. And in calls to action, experts advise reducing adverbs and adjectives to a minimum. Instead, use words that emphasize your benefits and focus attention on the action.
5. Write in short paragraphs
Breaking your text into short paragraphs makes it easier for readers to follow your thoughts and ideas. It also makes it less intimidating to read, which can be especially helpful for longer works and articles.
6. Avoid repetition
Repetition of the same words or phrases can be boring and make your writing uninteresting. Try to use synonyms or rephrase sentences to give your writing a fresh feel.
7. Use examples
Using examples will help illustrate your point and make your writing more readable. They will also help readers understand your ideas more easily. The more simple, you make your writing, the easier it is for your readers to understand your ideas.
8. Content visualization
What's the text without visual content? Bright, eye-catching images grab the reader's attention instantly, making him or her stop at your article. But the visual component, like the text material, should be unique. You can achieve this in one of the following ways:
- make a collage out of several pictures taken from the Internet;
- change the background, size, and angle of the image;
- add your company logo or a watermark with your website address to the picture;
- create an infographic using tools.
9. Read the terms of reference carefully
The aims of texts can be different: to tell about a service, to induce a purchase, to attract a new audience, so the requirements for articles are different. The terms of reference to convey the copywriter's task and the result that should be achieved through the text. Understanding the purpose of the article is as important as knowledge of the target audience of the site: without it, the author will not know what to emphasize when disclosing the topic, or what words to use.
For a novice author, the terms of reference are a map on which the exact route to the destination is marked. The TOR for a copywriter should include the following points:
- desired topic (exact wording or approximate indication);
- purpose (advertising article, informational, image, etc.)
- target audience (detailed portrait of ordinary visitors to the site, buyers);
- semantic core;
- SEO requirements: percentage of originality, water content, literacy;
- the volume of the article (the number of characters depends on the purpose of the article and the completeness of the disclosure of the topic);
- wishes (e.g., to disclose the characteristics of a particular technology);
- special requirements (volume of the introduction, number of bulleted lists).
The more detailed reference to include, the easier the writing process will be and the higher the chance of meeting the readers' requests.
10. Edit what you have written
After you finish writing, you must proofread your text several times. What is missing? Did you forget to add an example or explain a new term? Try to complete the text to fill in the gaps in your understanding of the material. It's time to get rid of the excess information. Perhaps some paragraphs are not really relevant to the topic and only add to the volume of the material. Delete them.
Re-read each paragraph separately and see which sentences do not contain new information. If the idea is still clear, I feel free to delete the unnecessary. When to stop? Probably when you like the result.
To summarize
As a final note, the rules that the tips suggested in the article will only help you write better and easier articles if you practice and work on your texts every day. Writing, editing and even rewriting if necessary! Only constant and hard work with the word can turn an amateur into a professional. Write and publish texts online, and see which are better received by readers and which are worse.
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