To break into the modeling industry, you don't have to be tall or have a certain body type. For advertising campaigns and product marketing, commercial modeling embraces all looks, ages, and body shapes.
What Is Commercial Modeling?
Commercial modeling is a subset of modeling that uses relatable, everyday people in advertisements selling products and services. Unlike runway modeling, which frequently favors models who fit a sample size, the commercial modeling industry accepts models of all ages and body types to represent a diverse range of the population.
Plus-size models, petite models, and older models are all welcome in the commercial modeling world for catalogs, TV commercials, editorial modeling, fitness modeling, and other projects.
Fashion Modeling vs. Commercial Modeling
Though fashion and commercial modeling have some similarities, they also have significant differences. Some of the areas where they differ are as follows:
Age: Fashion models are typically between the ages of eighteen and thirty-five. Because commercial models represent the entire world, including young children and the elderly, the commercial modeling industry welcomes people of all ages.
Attractiveness: Your perceived attractiveness is extremely important in fashion modeling. Female models typically have symmetrical features and a distinct appearance, such as beautiful eyes, a stunning smile, or high cheekbones, whereas male models are chiseled and handsome. Commercial models can resemble ordinary people.
Height: Fashion models, particularly female runway models, are typically taller than the average person, standing between 5'9" and 6' tall. Petite models are typically shorter than the average commercial model.
Physical fitness: While fashion models are usually slim and fit, commercial models come in all shapes and sizes. To be more inclusive, many clothing companies have included plus-size models in their advertising campaigns and fashion shows in recent years.
Work environment: Fashion and commercial models are photographed in front of a camera. Fashion models frequently photograph images for use in fashion magazines, displaying high-end clothing brands, whereas commercial models photograph advertisements for products and off-the-rack clothing. Fashion models may also appear in fashion shows, in which they walk down a runway or catwalk in front of an audience.
How to Become a Commercial Model
To begin your commercial modeling career, follow these steps:
1. Build your modeling portfolio. A model portfolio is a collection of photographs that showcase your appearance to potential modeling agents, casting directors, and clients. A professional photographer and a hair and makeup artist can assist you in developing a diverse portfolio of photos with various looks for submissions.
2. Practice in front of a camera. You'll want to feel as at ease as possible during photo shoots as an aspiring model. Practicing photographic poses with various emotions, looks, and moods will help you feel more confident in a professional modeling job. Learn more about posing for photos.
3. Build a website and a social media presence. A professional website provides potential modeling agents and clients with easy access to your portfolio and information about you. Creating profiles for your work on social media platforms can help you build your professional brand. It also provides an opportunity to network with industry professionals and connect with other commercial models just starting out.
4. Secure a modeling representation. You can find professional work by working with a commercial modeling agency or model management company. Before contacting potential modeling agents or managers, learn about their companies and clients. Many modeling and talent agencies have online submission portals for new faces or email lists of agents you can contact directly.
5. Attend open casting calls. To find new talent, some modeling agencies hold open-call auditions. You can look for opportunities in your city by visiting agency websites or online entertainment industry casting call websites.
6. Always maintain a professional demeanor. As with most professions, your reputation aids in spreading the word about your worth as a successful commercial model. When meeting or working with others in your field, always strive to be kind, professional, patient, and respectful.
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