To break into the modeling industry, you don't have to be
tall or have a certain body type. For advertising campaigns and product
marketing, commercial modeling embraces all looks, ages, and body shapes.
What Is Commercial Modeling?
Commercial modeling is a subset of modeling that uses
relatable, everyday people in advertisements selling products and services.
Unlike runway modeling, which frequently favors models who fit a sample size,
the commercial modeling industry accepts models of all ages and body types to
represent a diverse range of the population.
Plus-size models, petite models, and older models are all
welcome in the commercial modeling world for catalogs, TV commercials,
editorial modeling, fitness modeling, and other projects.
Fashion Modeling vs. Commercial Modeling
Though fashion and commercial modeling have some
similarities, they also have significant differences. Some of the areas where
they differ are as follows:
Age: Fashion models are typically between the ages of
eighteen and thirty-five. Because commercial models represent the entire world,
including young children and the elderly, the commercial modeling industry
welcomes people of all ages.
Attractiveness: Your perceived attractiveness is extremely
important in fashion modeling. Female models typically have symmetrical
features and a distinct appearance, such as beautiful eyes, a stunning smile,
or high cheekbones, whereas male models are chiseled and handsome. Commercial
models can resemble ordinary people.
Height: Fashion models, particularly female runway models,
are typically taller than the average person, standing between 5'9" and 6'
tall. Petite models are typically shorter than the average commercial model.
Physical fitness: While fashion models are usually slim and
fit, commercial models come in all shapes and sizes. To be more inclusive, many
clothing companies have included plus-size models in their advertising campaigns
and fashion shows in recent years.
Work environment: Fashion and commercial models are
photographed in front of a camera. Fashion models frequently photograph images
for use in fashion magazines, displaying high-end clothing brands, whereas
commercial models photograph advertisements for products and off-the-rack
clothing. Fashion models may also appear in fashion shows, in which they walk
down a runway or catwalk in front of an audience.
How to Become a Commercial Model
To begin your commercial modeling career, follow these
steps:
1. Build your modeling portfolio. A model portfolio is
a collection of photographs that showcase your appearance to potential modeling
agents, casting directors, and clients. A professional photographer and a hair
and makeup artist can assist you in developing a diverse portfolio of photos with
various looks for submissions.
2. Practice in front of a camera. You'll want to feel as at
ease as possible during photo shoots as an aspiring model. Practicing
photographic poses with various emotions, looks, and moods will help you feel
more confident in a professional modeling job. Learn more about posing for
photos.
3. Build a website and a social media presence. A
professional website provides potential modeling agents and clients with easy
access to your portfolio and information about you. Creating profiles for your
work on social media platforms can help you build your professional brand. It
also provides an opportunity to network with industry professionals and connect
with other commercial models just starting out.
4. Secure a modeling representation. You can find
professional work by working with a commercial modeling agency or model
management company. Before contacting potential modeling agents or managers,
learn about their companies and clients. Many modeling and talent agencies have
online submission portals for new faces or email lists of agents you can
contact directly.
5. Attend open casting calls. To find new talent, some
modeling agencies hold open-call auditions. You can look for opportunities in
your city by visiting agency websites or online entertainment industry casting
call websites.
6. Always maintain a professional demeanor. As with most
professions, your reputation aids in spreading the word about your worth as a
successful commercial model. When meeting or working with others in your field,
always strive to be kind, professional, patient, and respectful.
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