I agree, there are reasons to justify just about anything,
from why you need to get a car, to why you don™t need to get a car. I get it!
but if you are either into digital marketing or run a business/service, then
you need to get a seat and continue reading this.
In 2022, blogging remains as important as knowing how to
read. Think about it for a minute, ok a second, about 409 million internet
users per month read 20 billion blog pages. Because of this, 53% of marketers
consider blogging to be their most effective content marketing technique.
In addition, blogging has grown by 12% over the previous
five years, demonstrating its continued success. Need I say more?
What is blogging?
I understand there are some new to our class, so I will just
introduce this simply to ensure we all have a good grasp and can focus on the
topic, after all, that is why we are here, right?
Wikipedia defines a blog as a discussion or informational
website published on the web consisting of discrete, often informal diary-style
text entries.
Posts are typically displayed in reverse chronological order
so that the most recent post appears first, at the top of the web page.
Blogging is simply the act of creating
a blog with rich content as stated above.
What are the five reasons to own a blog in 2022?
1. Create a digital footprint
This can be multi-faceted to create awareness of your brand
or service like Ramneek Sidhu from India. If you have a brand of business that either sells a product or
service, you need to maximize your visibility from a walk-in store/office
experience to being seen on the internet space. People need to understand that
business has gone from the conventional mode of brick and mortar to the use of
digital marketing to create visibility or increase the chance of closing a
sale.
2. Your competitor is doing it
The worst thing to befall anyone is ignorance, and like it
is said in the law, ignorance is no excuse. All thanks to the wave of COVID-19,
businesses had to consider multiple paths of being relevant and more
importantly close sales. Creating a blog provides timely information that
assures your audience that you are still in business, and at the same time
provides useful content.
3. It increases your communication
Owning a blog helps with your line of communication,
especially when you have a comment section that affords the audience to get
back to you on a post. You may run a good service or own a good name and may
not observe some flaws, but a good communication channel edges you and maintain
your audience to an extent.
Bloggers also get to do better in their writing skills,
likewise understanding what appeals to their audience where necessary.
4. You can increase your income
If you do this so well, and you do it diligently, you rest
assured to have people share your page on other platforms. This process will
increase visibility and with visibility comes an edge of relevance such that
people can choose to identify with your brand and run adverts on your blog. You
can generate more income through blogging via direct adverts from brands, or
through Google AdSense. It is that easy!
5. Documentation
Your life story happens so fast that you may not remember
milestones or significant stories that can help others. Blogs can help document
these memories and, in the process, inspire your audience. It could also just
serve as a database for people in need of materials in your line of thought.
The digital space has made the world closer than before
imagined, and you will be surprised how relevant your content could be to a
neighbour who never got to see you physically, but has been empowered by your
information online.
In conclusion, in the long run, we all need to own a blog to
get a buzz, share our stories, document our processes, earn extra income, and
create a digital footprint and bio-data for whom we are and what we represent.
A blog can be seen as a digital diary that shares an informal view of a subject, but more importantly, passing across a piece of information with your signature appended.
Wispaz Technologies, Projektowanie Stron www Warszawa, is a leading name in the business of web design and development in Warsaw Poland.
If you wish to contribute to our blog, please email us on morhadotsan@gmail.com.
